Native from México City; Graduated from Bachelor in Science and Techniques of Information ETP, 1969. MBA specialized in Business Administration in Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), 1985.
He has more of 35 years of work experience purchase by the marketing, publicity, and research marketing. He has contributed with the successful and originates brands as Procter & Gamble, Nestlé, Bimbo, Coca-Cola, McDonald’s, Cervecería Cuauhtémoc-Moctezuma, Cigarrera La Moderna (BAT) and others with the same importance. He has been executive in companies as A.C. Nielsen, H. Steele y Cia., McCann-Erickson, Noble y Asociados, Lintas, Mercadatos (its own buisness), Leo Burnett, Banorte, R. Treviño y Asociados, G. de Villa y Asociados y AGA Mercadotecnia.
Its job in AGA Mercadotecnia revolves in market research in general, but with a special emphasis about the quantitative part, its direct responsibility inside the group.
