Native from Nuevo Laredo, TAMPS; Graduated from Bachelor in Business Administration ITESM 1976; MBA with specialization in Finances Universidad Regiomontana 1980. 25 years of professional experience in the areas of commercialization and marketing of industrial and commercial products. He has deep knowledge in the introduction of new successful products for construction and commercial markets, as well He has participated in the opening of new business related with national and international distribution and sales. He has collaborated in management and reorganization with commercial and industrial high performance teams. Actually he is senior consultant in implementing the process of integral marketing as: strategic marketing implementation, systems of satisfaction, process of integral communication, models of direct marketing, development and implementation of marketing plans.